Everywhere we look, it seems society encourages the pursuit of fame, wealth and beauty as the ultimate satisfaction in life.

Win Survivor, The Apprentice or American Idol and be famous.

Who Wants To Be A Millionaire? Everyone!

Are you America’s Next Top Model?

One category checked off promises happiness.

Obtain them all and achieve nirvana.

Or will you?

Three University of Rochester researchers have released a new study stating that progress in fame, wealth and beauty can actually make a person less happy.

They found setting goals and achieving them does not have positive consequences for all goals, particularly those oriented toward fame, wealth or beauty. One surprising discovery was that “reaching materialistic and image-related milestones actually contributes to ill-being.”

In contrast, the most satisfying goals are “growing as an individual, having loving relationships, and contributing to your community.” Individuals investing in these areas experience a “deeper sense of well-being, more positive feelings toward themselves, richer connections with others, and fewer physical signs of stress.”

A great reminder of the important things in life.

You can read the article in ScienceDaily here.