The Think Big Manifesto

April 27, 2009

Today Michael Port’s new book, The Think Big Manifesto, is available to all revolutionaries. It has been a difficult economic year in our country. The stock market drop has wiped out many retirement funds. Layoffs are on the rise. News is permeated with ‘doom and gloom’ reports. I’ve been hearing a lot of fear and [...]

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This is Broken – Seth Godin

April 21, 2009

Seth revisits a talk he gave nearly three years ago. Just as applicable today. Visit Seth’s blog here. Subscribe to his blog now, if you haven’t already.

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Are You Having Fun Yet?

April 16, 2009

“If a man insisted always on being serious, and never allowed himself a bit of fun and relaxation, he would go mad or become unstable without knowing it.” (Herodotus, 484-430/420 BC) Having your own business is often stressful, demanding and potentially overwhelming. So, if you’re going to put in all that effort, don’t forget to [...]

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5 Steps to Know Why They Buy

April 13, 2009

One of the key foundational elements of a successful marketing strategy is knowing why your customers buy from you. Often business owners don’t take the time to work through this concept. As a result, their message to the market is muddled, unknowingly pushing prospects away. Here are the 5 components of knowing why your customers [...]

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How Do You Start Your Day?

April 9, 2009

“Let your first hour set the theme of success and positive action that is certain to echo through your entire day.” (Og Mandino, 1923-1996) Life can be challenging. Whether people work for themselves, work for someone else, go to school or are stay-at-home parents, often they wake up just in time to hit the ground [...]

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Grow Your Most Important Business Asset

April 6, 2009

Business strategies and suggestions are everywhere (this blog being no exception). There are methods for marketing, sayings for selling and building blocks for business. We are advised on how to deal with pricing structure, profitability analyses, performance incentives and personnel management. Often the constant evaluation of the overall function of your business overlooks the most [...]

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With Business Cards, Better To Receive Than To Give

April 2, 2009

A week ago I was sitting with a group in Virginia, hosted by a business coach who was presenting on different marketing aspects for wellness professionals. She was reviewing different marketing principles and doing a fine job – even if her perspective isn’t exactly the same as mine. I managed to keep quiet when she [...]

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How Are You Getting Your Customers’ Attention?

March 30, 2009

“When you can do the common things of life in an uncommon way, you will command the attention of the world” (George Washington Carver, 1864-1943) We all experience the endless number of choices in today’s marketplace. As business owners, we often struggle to be heard above the cacophony of advertisements and commercials flooding society every [...]

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Does the New Market Demand New Client Service Tactics?

March 26, 2009

“The wise man does no wrong in changing his habits with the times” (Dionysius Cato, 3rd or 4th A.D.) “The wise man is a wise man when his principles remain consistent through turbulent times.” (Kirk Hoffman, now) Our economy has definitely shifted over the last few years. Our boom market went bust. Wall Street was [...]

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Lost Generation video: What generation are you in?

March 25, 2009

Which of the two perspectives do you connect with? A great message and a great format.

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